Advertising device



`Enne 28, 1932. H KMGHT ADVERTIsNG DEVICE Filed Aug. 19, 1931 2Sheets-Sheet June 28, 1932. H. KNiGHT ADVERTISING DEVICE Filed Aug.

19, 1931 2 Sheets-Sheet 2 Patented .lune 28, 1932 UNITED STATESl PATENTFFICE HOWARD KNIGHT, or PROVIDENCE, RHODE ISLAND, AssIeNoa To LIVERMOREAND :KNIerrrry coIvIrANY, or raovIDENcr., RHODE ISLAND, A CORPORATION orRHODE ISLAND ADVERTISING DEVICE Application filed August 19, 1931.Serial No; 557,981.

This invention relates to improvements in advertising devices. Moreespecially it has to do With a device Which attracts'the attention ofthe observer by producing an eHect of motion.

It is a principal object of this invention to provide a simple device ofthis character With a minimum number of elements Which can be madeindividually at small expense, shipped in a dissembled condition in acompact paolaage andi readily assembled for display purposes.

Heretofore, so far as I am aware, apparatus for producing illuminatedmotion effects has comprised a translucent panel or light transmittingpicture element made of glass or other frangible material. Anotherobject of the invention is to eliminate such material and employ aperforated' opaque panel which is not easily fractured'or marred. Thispanel may conveniently take the form-ofa piece of heavy cardboard aloneor such a board With a sheet of paper securedto it. Oneither the boardor its superimposed paper surface is depictedftheadvertisementcomprising a fancifuldesign having a portion' thereofrepresenting an object in motion. This portion is provided Withperforations or holes through Which light rays. pass intermittently byvirtue of a rotatable screen having alternate translucent` and opaqueportions. This screen surrounds a source of light, preferably anordinary electric lamp, and is rotated by heat from the latter.

Itis a feature ofthe invention to provide as a support for this lamp andscreenV a collapsible standard t-hat is attached to the rear of thepicture panel and can lie flatvvisethereagainsti When collapsed. Thisstandard When folded in usesupports boththe lamp and picture panel linan upright positon and constitutes apartial enclosure for the screen.

The` bestl mode in which I havecontemplated applyingthe principles of-myinvention is shown in the accompanying-drawings but it is intended thatthe patent shall cover by suitable expression in the appended claimsWhatever features of patentable novelty exit in the invention disclosed.

ln the drawings: y

Figures l, 2 and 3 are front, rear and side elevations, respectively, ofa device embodying the invention;

Figure 4 is a plan of the same;

Figure 5 is an enlarged elevation of a portion of the front or picturepanel;

Figure 6 is an elevation (in perspective) of a section taken as on line6-6 of Figure 5 Figure 7 is an elevation in-section on line 7 7 ofFigure 4; and

Figure 8 is a perspective showing how the device asa Whole may bedissembledV and arraneed forsshpment.

Referring more particularly to the drawings, the picture panel l is madefrom opaque stock such as sheet metal, veneeredA Wood, cardboard or thelike Which is not frangble like the usual translucent or transparentpanel heretofore used; The sheet is out to any preferred conligurationandhas depicted thereon any desired advertising matter togetherwith somefanciful picture or design, a portion of which represents an object inmotion. ln the illustrated example the picture is thatv ofl a manholding a tumbler 2 of sparklingl beverage. The effect of effervescenceof this beverage is produced by providing perforations or holes 3 rinlthepaliel Within-the region defined by the outline of the tumbler andcausing light rays to emanate intermittently through-these' holes.

This intermittent or variable light transmission is producedy by a*rotatable screen 4 mounted close by the back side ofthe panel'l andoppositev the perforations 3; The screen comprises sheetv of.translucentpaper 5 Which hasalternate clear bands a'and Avaried opaquebands 5?) ruimingv diagonally. across the sheet. When theflatterisarranged as the Wall of a cylinder thesebandsextend helically on itssurface. The top and bottom edges of this sheet are secured to lightmetal rings 6 the upper one of which frictionally engages the flangeedge 7a of a light metal plate T at whose center is a hole through whichprojects a glass cup or socket 8. The body of the plate is cut so as topermit por- Itibons of it to be bent and thereby form vanes l The screen4 is mounted on a bent rod 9 whose upper end engages the glass socket 8and whose lower end loops around a lamp socket 10. The rod is so shapedand proportioned that when an ordinary electric lamp 11 is screwed intoits socket I1Y0V and the screen is mounted on the rod, the lamp andscreen are substantially in axial alignment with the bulb encased withinthe screen. The heat waves from the .lamp act on the vanes 7b to causerotation of the screen and as the helical bands 5a., 5b move past theholes 3 inthe picture panel, the light rays from the lamp, as respectseach hole, are intermittently cut off. The effect from the observersviewpoint is to make it appear as though bubbles were forming in theliquid and rising to the surface thereof, thereby producing the desiredelfervescent appearance of the bever age.

V'The picture panel 1 and the lamp 11 are supported in upright positionsby al novel standard 12 which may also be conveniently formed of sheetstock such as cardboard or the like. The body portion 12a of thisstandard is attached to the rear face of the picture panel, from whichwing members 12b are bent backwards at right angles to the panel. Therear edge portions 120 of the wings are bent toward one another intoparallelism with the body portion and serve to reinforce the wings. Asection 12d of the body portion is cut along three sides, on two ofwhich a pair of ears (12f and 12g) are also cut from the respectivewings. This section 12d is then bent downward about its lower attachededge 12e to form a shelf whose outer end 12d is bent back upon itself.This turned down end carries one pair of ears 12] which are insertedthrough suitable transn verse slots in the wings, the horizontal shelfhaving the other pair of ears 12g which similarly enter horizontal slotsin the wings. The shelf has a hole through which the stem 10a of thelamp socket projects downward, the socket and looped end of the rod 9being clamped to the shelf by a collar 13 which tightly engages the stem10a.

The opening 12h formed in the body portion of the standard is arrangedopposite the portion of the picture which is to represent a body inmotion, in this illustration, the tumbler 2. If the picture is printeddirectly on the surface of the panel the latter is perforated as beforenoted, but a preferable form is to print the picture on a relativelythin opaque sheet 14 and then apply this sheet to the surface of thepanel. When this is done it is possible to perforate a large number ofsuch sheets in one operation of the punch. The picture panel, when beingcut out to the desired configuration, is formed with an opening 1asufficiently large to embrace the outline of the tumbler when theprinted sheet 14 is applied to the panel. There is a distinct advantagegained by employing this cut-out opening 1a on the panel board and usingthe thinner perforated opaque sheet 14 because when a relatively thickpanel is perforated with'vholes, the divergence of the light rayspassing through them is somewhat limited, necessitatingthe observerstanding almost directly in front of the holes to get the full benefitof the motion effect. By using the opening in the panel and providingvthe holes in the relatively thin opaque sheet 14, the divergence ofthe'light rays is'greatly increased and the desired effect may beexperienced by observers standing at various positions on the front sideof the panel.

The device as constructed may be shipped in a comparatively flatpackage. The shelf of the section 12d standard is left unfolded in thebody thereof and the two wings are folded flatwise thereover, as shownin Figure 8. The variated sheet 5 and its light metal rings 6 which formthe wall of the cylindrical screen may be flattened and laid on thepanel as is also the separated top plate 7. The bent rod 9 andlampsocket 1() are likewise placed on the panel, and with all the parts thusarranged the whole may be wrapped as a relatively thin flat package. Thelamp is not supplied with the device since any lamp of suitable wattagecan be easily purchased by the user. When received by thel latter thecylinder parts are assembled, the standard bent or folded as alreadydescribed, the vlamp Asocket and rod clamped to the shelf and a bulbinserted in the socket. The cylinder is then mounted on the rod and thelight turned on. vVery promptly the screen begins `to revolve and thedesired motion effect is produced. The wings of the standard and theopaqueness of the panel and picture sheet prevent any light rays frompassing to the front of the panel other than through the perforations 3.A nd the intermittent cutting off of these rays by the opaque bands ofthe screen, produces such a varied lighting of the holes that thedesired motion effect is attained.

It is to be understood that the picture'here shown and the nature andarrangement of the perforations are merely illustrative, and that otherpictures and Vdierent shapes, sizes and arrangement of holes may beemployedv without departing from the: essence of the invention. l i

I claim:

1. An advertising device comprising, in combination, an opaque panelhaving a picture on one side thereof with a portion representing a bodyin motion, and having holes through said portion; a second panelattached to the opposite side of said iirst panel, having a section ofsaid second panel bent backward to provide an opening opposite saidperforations; a source of light supported on said bent back section; andmeans also supported on said section for effecting intermittenttransmittal of light rays from said source through said holes.

2. An advertising device comprising, in combination, an opaque panelhaving a pic ture on one side thereof with a portion representing a bodyin motion, and having holes through said portion; a second panelattached to the opposite side of said first panel, having a section ofsaid second panel bent backward to provide an opening opposite saidperforations and a horizontal shelf; other sections of said second panelbeing folded rearward and connected to said shelf as a support thereforand adapted to support the first said panel in an upright position; andmeans mounted on said shelf and adapted to effect the intermittenttransmittal of light rays through said holes.

Signed at Providence, Rhode Island, this 17th day of August, 1931.

HOWARD KNIGHT.

